Some people of a certain age will look back fondly on the Yellow Pages advertising of its heyday. The telephone directory printed on yellow paper was a household staple for more than 50 years. Advertising local businesses went fully digital through Yell The switch to digital demands constant change as Internet search engines replaced the old-fashioned telephone directory. So now, local business listings via Yellow Pages have moved online to. In 2017, the Yellow Pages’ owner Yell announced that its printed form would cease production, with the final delivery being made in January 2018, marking its last print run of 104 editions. The first Yellow Pages edition was published in Brighton, UK back in 1966. So, where did it go? And how are local businesses advertising themselves these days without it? From the very first Yellow Pages to the final printed directory Additionally, you may want to file a complaint against the firm with the Federal Trade Commission at as well as the Better Business Bureau at You may also file a complaint with the Florida Department of Agriculture and Consumer Services, which acts as the State's consumer complaint clearinghouse, at you’ve probably noticed that the Yellow Pages doesn’t turn up on your doorstep anymore. You may file a complaint against a yellow pages directory firm with the Attorney General’s Office online at or by phone toll-free at 1-866-9-NO-SCAM. Call the Attorney General’s Office in the state in which the firm is located to find out if there are any consumer complaints against the firm. Research the company online and contact the Better Business Bureau at to determine what others have said about the firm. Investigate the company.īefore making any commitments, investigate the firm. Remember: Directories given exclusively to consumers who purchase advertisements, and statewide directories may be of little or no use. Call the local Yellow Pages to learn if they are associated with the company sending the invoice.Where will the directory be distributed?. Are the directories free? If not, how much do they cost?. Who will be receiving copies of the directory?.To avoid scams, obtain the following information about the company before responding: YOU ARE UNDER NO OBLIGATION TO PAY THE AMOUNT STATED ABOVE UNLESS YOU ACCEPT THIS OFFER. The United States Postal Department requires the following disclaimer to be on all solicitations, so consumers should look for it on the “invoice:” If it is a solicitation, the consumer has no obligations. Ask yourself, “Is this a solicitation or an invoice?” Please note courts have ruled that any business can use the “walking fingers” logo and the “Yellow Pages” term. Read the invoice carefully, including the terms and conditions and fine print. “THIS IS NOT A BILL” may appear on the invoice, but returning it may commit the consumer to a future bill. This is a deceptive technique used to trick the consumer into thinking there is an established relationship. Most invoices contain the popular “walking fingers” logo and the name “Yellow Pages.” They will often include the consumer’s phone number, an account representative’s name and a request to fix any incorrect information. Before you pay an invoice for a Yellow Page Directory advertisement, familiarize yourself with the following: Why are the invoices confusing? Many directories do not get published at all. The invoices are usually sent by out-of-state companies that publish a directory that contains a limited number of businesses and has limited availability to consumers. Small businesses all over the nation are receiving solicitations that appear to be invoices from the local Yellow Page Directory. How to Protect Yourself: Yellow Pages Invoice Scam Source: Florida Attorney General's Office
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